This session will focus on the processes involved in pricing a new product. A case study will be
presented covering the pricing of a recent consumer-driven product. You'll have the opportunity to learn
from the experiences of other actuaries in the process of product development and pricing.
Any actuary who is involved or expects to be involved in the future of pricing new health products, should
participate in this session. As a result of the session, you'll have a broader knowledge of the challenges
in pricing new products with specific examples from an actual product development process.