Session Information
SOA - Health Spring Meeting 2007
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When a Brand Goes Generic
Track
:
Sessions
Program Code:
097
Date:
Friday, June 15, 2007
Time:
10:00 AM to 11:30 AM
Location:
WILLOW B
MODERATOR
:
Laura Elizabeth Barrows, FSA, MAAA, FCA
PRESENTER
(S):
Laura Elizabeth Barrows, FSA, MAAA, FCA
Joel Shalowitz, M.D., MBA, FACP, Professor and Director, Health Industry Management Program, Kellogg School of Management - Northwestern University, Evanston, IL
Description
A number of brand name drugs have come off patent recently. What happens when a brand goes
generic? Panelists at this session will discuss the issue from a number of different perspectives,
including those of the brand pharmaceutical company, their competitors, the providers, the payers, and
the patients.
You'll better understand the various ways in which a single change can impact the various stakeholders in
the healthcare market and how to prepare your clients in advance.
generic? Panelists at this session will discuss the issue from a number of different perspectives,
including those of the brand pharmaceutical company, their competitors, the providers, the payers, and
the patients.
You'll better understand the various ways in which a single change can impact the various stakeholders in
the healthcare market and how to prepare your clients in advance.
This session is a part of: