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Communicating through Campaigns with Banner Relationship Management (4736)
Track:
Recruiting & Admissions
Program Code: 4736
ADDITIONAL PRESENTER / PANELIST:
Melanie Schrey, Systems Analyst, SunGard
LEAD PRESENTER / PANEL ORGANIZER / BOF LEADER :
Yolanta McCune, Associate Director of Admissions Systems, Florida Institute of Technology
Description
Cover defining Funnel States and how Florida Tech defines Prospects versus Inquiries. Review our Prospect Campaign and how it is used to covert Prospects to Inquiries. Review our Inquiry Campaign, covering what communications we are including as well as the reasoning behind separating versus combining campaigns. Also cover our Applicant Campaign and how we handle frequent email blasts to specific populations. Based on version 1.3.0.1.