Term products continue to represent a significant portion of a direct company's new business. Can you
make money in this highly competitive market? Are there any product features that can give you a distinct
competitive advantage?
If term sales are slipping, what can be done to bring them back? Can you make money on your term
portfolio and is it necessary to use your term products as a loss leader?
Panelists will:
• Present an update on product and sales trends;
• Discuss unique product features that may give you a competitive advantage;
• Evaluate the pricing of return of premium;
• Discuss lapse-rate trends; and
• Discuss ways to ensure profits are achievable from your term portfolio.
If your company has a large-term portfolio or wishes to increase sales of your term portfolio, you won't
want to miss this session.