This session will focus on the processes involved in designing a new product. A case study will be
presented covering the creation of a recent consumer-driven product. Actuaries will be able to learn from
the experiences of other actuaries in the process of product development.
Any actuary who is involved or expects to be involved in the future in building new health products should
participate in this session. As a result of the session, you'll have a broader knowledge of the challenges
in building new products with specific examples from an actual product development process.