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Session Information

2009 Annual Meeting

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Marketing vs. Data in Radiation Oncology - Is the Cart Pulling the Horse?

Track : Panel

Program Code: PAN05

Date: Sunday, November 1, 2009

Time: 4:30 PM to 6:00 PM EST

Duration: 90 Minutes

Location: W 185

SPEAKER(S):

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Edward Halperin, Dean of the School of Medicine, University of Louisville

Sean Tunis, Inner Harbor Center

Sean Tunis is the Founder and Director of the Center for Medical Technology Policy. Through September of 2005, Dr. Tunis was the Director of the Office of Clinical Standards and Quality and Chief Medical Officer at the Centers for Medicare and Medicaid Services (CMS). In this role, he had lead responsibility for clinical policy and quality for the Medicare and Medicaid programs, which provide health coverage to over 100 million US citizens. Dr. Tunis supervised the development of national coverage policies, quality standards for Medicare and Medicaid providers; quality measurement and public reporting initiatives, and the Quality Improvement Organization program. As Chief Medical Officer, Dr. Tunis served as the senior advisor to the CMS Administrator on clinical and scientific policy. He also co-chaired the CMS Council on Technology and Innovation Dr. Tunis joined CMS in 2000 as the Director of the Coverage and Analysis Group. Before joining CMS, Dr. Tunis was a senior research scientist with the Lewin Group, where his focus was on the design and implementation of prospective comparative effectiveness trials and clinical registries. Dr. Tunis also served as the Director of the Health Program at the Congressional Office of Technology Assessment and as a health policy advisor to the U.S. Senate Committee on Labor and Human Resources, where he participated in policy development regarding pharmaceutical and device regulation. He received a B.S. degree in History of Science from Cornell University, and a medical degree and masters in Health Services Research from the Stanford University School of Medicine. Dr. Tunis did his residency training at UCLA and the University of Maryland in Emergency Medicine and Internal Medicine. He is board certified in Internal Medicine and holds adjunct faculty positions at Johns Hopkins and Stanford University School of Medicine.

Steven Pearson, President/CEO, Institute for Clinical and Economic Review (ICER)

Louis Potters, Chair, North Shore Health System

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