CHAIR
:
SPEAKER
(S):
Gary Coward, MSc (SCHNON), Global Head, Patient Safety Services, PAREXEL International, United Kingdom
Heather Manna, (SPKNON), Senior Manager, Regulatory Affairs, Idis Pharma, United States
Bill Row, MBA,MS (SPKNON), Senior Director, Clinical Operations Americas, Mapi, United States
Description
This symposium will provide attendees with a better appreciation of the different type of operational approaches that can be deployed in the late-phase environment and how the evidence generated can be used to support both product development and dialogue with postmarketing stakeholders. It will be an opportunity to understand the importance of addressing physicians' motivation and why a different operational approach is required, often within a cost-constrained environment.