Growing opportunities for drug development in Asian countries have drawn attention to those countries from the West, and also from other Asian countries. Although some of the traditional cultural styles are considered to be shared within Asia (i.e., Confucian rather than Socratic), other aspects, such as historical background, values and business styles, are very different among Korea, China and Japan. In this session, we will introduce typical pitfalls when working with Asian countries, especially in drug development, together with a framework to understand the commonalities and differences, in order to help the attendees with effective and efficient management of diverse Asian teams.