DIA 2013 49th Annual Meeting
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Enrollment Analytics: Moving Beyond the Funnel
Track : Track 01: Clinical Operations
Program Code: 241
Date: Tuesday, June 25, 2013
Time: 1:45 PM to 3:15 PM  EST
Location: 205B
CHAIR :
 Paul Ivsin, (SCHNON), Vice President, Consulting Director, CAHG, United States
SPEAKER (S):
 Gretchen Goller, MA (SPKNON), Senior Director, Patient Access and Retention Services, PRA, United States
Diana T Chung, MSc (SPKNON), Associate Director, Clinical Operations, Gilead Sciences, Inc., United States
Description
New technologies and networking are dramatically changing the way we recruit patients for clinical trials, requiring more robust metrics. This session will demonstrate how traditional analytics fail and will offer pragmatic tools for improving insight.