This symposium will explore ways to bridge the gap between strategy and execution. The importance of an effective link between strategy and execution, or simply "Strategy=Execution," is also becoming increasingly important in the pharmaceutical and biotechnology industry due to the increasing pressure on costs and timelines. Moreover, it can help ensure innovation occurs not only during discovery of new products, but also during strategic planning and execution. This symposium will highlight a few case studies and will share real life best practices and lessons learned.