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Prescription Drug Marketing Regulatory Primer
Program Code:
206
Date:
Tuesday, June 25, 2013
Time:
8:00 AM to 9:30 AM
EST
CHAIR
:
Janet L. "Lucy" Rose, MBA (SCHNON), President, Lucy Rose and Associates, LLC, United States
SPEAKER
:
Thomas Abrams,
MBA,RPh (SPKAGY), Director, Office of Prescription Drug Promotion, CDER,
FDA, United States
Thomas Abrams is the Director of the Office of Prescription Drug Promotion (OPDP), Food and Drug Administration. Before becoming Director of OPDP, Mr. Abrams was Director of the Division of Drug Marketing, Advertising, and Communications.
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Description
This interactive workshop will provide a basic introduction to the regulation of prescription drug advertising and promotion. The speakers will cover such important information as fair balance, required claim support, comparative claims, preapproval activities and medical conventions.
**Due to workshop format, seating will be limited and will be available on a first come, first served basis.
The Boston Convention and Exhibition Center (BCEC) has stringent regulations on maximum room capacities, and they are strictly enforced. Once all seats are occupied, DIA will be required to close the workshop, and no more participants will be admitted. Interested attendees are encouraged to arrive at workshops early in order to ensure seating. Please note, as a workshop with interactivity, this event will not be recorded.