Tethering the Channels of Scientific and Medical Content
Track
:
Track 06: Medical Communication, Medical Writing and Medical Science Liaison
Program Code:
307
Date:
Wednesday, June 26, 2013
Time:
8:00 AM to 9:30 AM
EST
Location:
204AB
CHAIR
:
J. Lynn Bass, PharmD,RPh (SCHNON), Director, Medical Scientists, Jazz Pharmaceuticals, United States
Lynn has over 12 years of experience as a Sr. Medical Science Liaison with Baxter, Lilly, and Amgen. She has been an active member of the Medical Communications SIAC for over 9 years and has co-authored six MSL surveys. She serves as a leader within the Medical Science Liaison community at DIA.
SPEAKER
(S):
Jennifer Kern Sliwa, PharmD,RPh (SPKNON), Director, CNS Medical Information, Janssen Scientific Affairs, LLC, United States
In her career at Johnson & Johnson, Jennifer has had a variety of roles - MSL, Medical Information, and Scientific Intelligence. She has extensive experience collaborating with internal partners to develop solutions to unmet customer needs. Currently, Jennifer is Director, CNS Medical Information.
David B. Clemow, PhD (SPKNON), Senior Clinical Research Scientist, USMD, Lilly USA LLC, United States
David has 12 yrs of scientific communications experience in the pharmaceutical industry, both within the regulatory, publications, and promotional functions. His work includes document authoring, team management, and operations consulting. He currently is a Clinical Research Scientist at Eli Lilly.
Description
Scientific communications are integral in channeling the activities within the clinical, medical, regulatory and other functional areas of pharmaceutical companies to ensure the safe and effective utilization of medications. As the internal drivers of scientific and medical content, Medical Science Liaisons, Medical Communications, and Medical Writing functions are being utilized to guide these communication channels and are responsible for the scientific interface with both customers and health care professionals. As companies and our industry evolve, it is imperative for communications from each of these functions be streamlined and coordinated. This session will discuss how each of these functional areas contributes to the overall scientific communications strategy in their unique modes. Best practices for working cross-functionally and an overview of tools for measuring success will be discussed.