Session Information
DM Days 2009 Conference & Expo
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Brand Building in a Digital World
Track
:
June 16, 2009
Program Code:
180
Date:
Tuesday, June 16, 2009
Time:
3:15 PM to 4:15 PM
EST
Location:
3D06
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SPEAKER
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Description
In order to build a brand in today's digital world, companies must focus on key factors including targeting the correct audience, delivering actionable information, and creating brand recognition. Session participants will learn how to leverage Web 2.0 and consumers' increasing brand interaction to successfully compete in a competitive marketplace.
LEARNER OUTCOMES:
- To demonstrate how leveraging Web 2.0 can increase brand interaction
- To demonstrate the shift in how consumers are exposed to and interact with brands
- To provide insight on current trends and best practices in digital marketing
Audio Synchronized to PowerPoint
(Code: 180)
This session is a part of: