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Session Information
DM Days 2009 Conference & Expo
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How Email Lead Incubation Closes Sales
Track : June 16, 2009
Program Code: 160
Date: Tuesday, June 16, 2009
Time: 3:15 PM to 4:15 PM  EST
Location: 3D03
PRIMARY SPEAKER/MODERATOR :
Renan Levy, Persident and COO, Intellidyn Corp.
SPEAKER (S):
Renan Levy, Persident and COO, Intellidyn Corp.
Jessica Manna, Chief Marketing Officer, Residential Finance Corp.
Erica Prowisor, Chief Marketing Officer, Ace Mortgage Funding, LLC
SPEAKER/PANELIST (S):
Jessica Manna, Chief Marketing Officer, Residential Finance Corp.
Erica Prowisor, Chief Marketing Officer, Ace Mortgage Funding, LLC
Description
This session presents case studies on Lead Incubation, automating email to build relevant and timely dialog that holds and closes prospects previously considered ''dead''. CMOs from Residential Finance Corp. and Ace Mortgage Funding share experiences in deploying and managing Lead Incubation campaigns to ensure that no lead gets left behind.

LEARNER OUTCOMES:
  • Learn how dynamic email messaging can build relevant relationships to convert quiet/inactive leads into buyers
  • Learn how to prepare a prospect conversion campaign that delivers dynamic, response-driven personalized email messages
  • Learn to determine which kinds of leads respond best to email Lead Incubation

Audio Synchronized to PowerPoint
(Code: 160)
  
This session is a part of:
Full Conference Content Online Access
Individual Full Day Online Access - June 16, 2009