"CVS/pharmacy runs the largest retail loyalty program in the U.S. with over 50 million ExtraCare cardholders nationwide. To deliver compelling customer promotions, business users must understand shopper's needs and recognize and diagnose their most effective promotions. ExtraCare is successfully utilizing point-of-sale data assets from the ExtraCare program to optimize direct marketing programs and merchandising strategies. Hear how ExtraCare has been able to democratize typically advanced analysis and enable business users to generate meaningful reports that help refine promotional plans and create more relevant offers.
You will walk away with:
• Business users' most critical reporting needs around customer data
• Best practices to establish a self-service environment for accessing customer insights
• New ways to collaborate with partners using customer insights"