If declining budgets and higher sales goals are your reality, you're looking for techniques that will increase response rates and marketing campaigns ROI. Without focusing on the statistical side, this session is for marketing professionals who want to demystify the application of multivariate testing and how it can help you test more variables upfront in order to capture performance lifts early and reap the rewards. Identify the right time to implement this technique and how to approach structuring a multivariate test.

You will:
• Define multivariate testing and learn when it is most effectively used
• Discover several approaches to use multivariate testing
• Identify the pros and cons of using multivariate testing in a soft economy