"Relevance marketing and personalization are not new concepts, but how you leverage these techniques remains elusive for many multichannel organizations. This session will detail the complexities of talking to your customers about topics that are relevant to them, building a continuous dialogue, and then leading to repeat sales. See how SAGE Publications , a complex global company, uses retail, catalog, and e-commerce channels in a hybrid B2B and B2C environment to leverage information from their customer profiles to positively influence sales and response metrics.

Walk away learning
• How to use marketing techniques to gather customer profiles
• How to deploy a multi-channel strategy based on leveraging customer profile and transaction information
• Technology issues and actions to take when deploying a multi-channel, personalization strategy"