"Come see industry-leading analytic innovators compete to win the battle of how to optimize a marketing budget across different product lines. Contestants will take a look at product optimization and build statistical solutions to identify the best products to cross-sell and how to optimize a marketing budget accordingly. Attendees will hear from the top three companies who will share the techniques they used, including variable construction, modeling methods and the process of optimizing the marketing budget across two products to achieve success. After six intense months of analytical competition, the winner of the competition will be announced at the session.

You will learn to:
• How optimization is applicable in many marketing settings
• Increase profitability by allocating marketing dollars that will have the greatest impact at a customer level
• Successfully optimize marketing budgets across different products lines

Sponsored by: CAC Group, Inc"