"Today's interactive marketing programs spawn a tremendous amount of raw data, some usable, but most of them are just noise. Hear companies share how they leverage clickstream data, search engine queries and keyword data. Dwell into the best practices of email marketing and their respective response data; learn about key performance indicators to help you solve the problem of measuring marketing effectiveness and ensuring customer-centricity. In this session you will find out what are the most important interactive data points in any profitable customer database.

Attendees will:
• Hear examples of how to leverage interactive marketing data in their customer databases
• Cut through the clutter and decide what data points are important to retain
• Learn how interactive data is used in a database before and after the campaign"