"During an economic slowdown, the finance department will tell you to stop marketing. But at what cost? This is no time for conservatism, cutbacks or fire sales. Instead, step up your marketing! This session will enable you to retain and gain customers despite a contracting economy. Attendees will learn how to adapt their direct mail, interactive and TV-print-radio campaigns to reach customers with messages that retain relevancy during difficult economic times.

Learn to:
• Defend your marketing budget during tough economic times
• Retain customer and even expand business despite a contracting economy
• Re-evaluate media mix to maximize efficiency"