"Take a spin into the world of analytics and expand your horizon by exploring the latest buzz in the industry. Top tier web analytic companies will battle to define customer engagement, "What is online engagement, how can it be measured, and how to tell when engagement is weakening?" This showdown will allow you to see three different perspectives as the term 'Customer Engagement' is depicted and measured in various ways depending upon the company and product.

The importance of engagement encompasses a wide range of customer actions into a single metric of success and then allowing the flow of crucial information such as customer events to be integrated into the database. Join the excitement and see how this framework is defined and measured, there is no right or wrong approaches to obtain measurement, only the best and most efficient methods will arise from this showdown. Be here to examine each panelist's practices as they reveal methods and metrics leading to the success of website initiatives and campaigns."