"Most companies keep sensitive personal information in their files — names, Social Security numbers, credit card numbers, or other account data — that identifies customers or employees. This information often is necessary to fill orders, meet payroll, or perform other critical business functions. However, if sensitive information falls into the wrong hands, it can lead to fraud or identity theft. Given the cost of a security breach — losing your customers' trust and perhaps even defending yourself against a lawsuit — safeguarding personal information is just plain good business. Sophisticated hack attacks make the headlines, but many security breaches could be prevented by commonsense measures that cost companies next to nothing.

Come to this session to learn:
• The five key practices around which to build a sound information security plan
• How to respond to security problems, including data breaches
• How the FTC's online tutorial and other materials can help your business meet its security goals"