"Marketers will find many direct marketing methods to target and promoted their products, however, the government is constantly stepping in to close the door. How can marketers change their offer strategies to consumers that will benefit both the consumer and the company's objectives? This session will share a case study that changed the way a corporate company offers consumers opt-out choices and bring back a portion of the target market lost due to regulatory restrictions. Discover the technology that supports the data covering the techniques of how consumers can find the consumer-facing portal for making those choices and how it links in to the opt-out database.

You will understand:
• How restricting the marketing choices they give consumers can limit their target size
• How a major corporation changing the choices offered decreased consumer opt-out rates
• How the right business rules can ensure your opted outs can effect a marketing program"