"In one of the most challenging two years in banking history, hear how a top tier financial institute engaged best practices in database marketing to navigate this storm. In this session you will learn how they harnessed hundreds of millions of records and a tremendous wealth of market data to empower decision makers ranging from top executives to product, marketing, finance and local office managers. Learn how just-in-time, interactive business intelligence delivered through dashboards, scorecards and strategy sessions enabled managers to visualize, monetize and prioritize solutions efficiently.

Discover:
• Five best practices for harnessing people, processes and data amid cost reductions and lay-offs
• Four steps to take when the workload exceeds resources 10:1 - and outsourcing is not
• Three tricks to get marketing database decision tools into the hands of the decision makers"