Database marketers are often confounded about how to integrate their efforts with social networks. In this session you will see an overview of: technologies for natural language understanding and generation, how to develop models for database marketing systems to understand social network conversations and techniques that leading edge companies use to inject themselves into social network conversations. Understand the core elements of how computers can understand social network conversations and how this information can provide a springboard for marketing programs.

You will learn:

· How to use social network conversations to better target marketing messages
· The basics of natural language understanding and text generation by computers
· To turn forum feedback and social network discussions into meaningful marketing programs