"Discover how Subscription Partners (SP) won the 2007 NCDM Database Excellence Platinum Award. SP will share how they tested two large direct marketing business concepts built around cooperative database marketing to create the industry's first cooperative subscription marketing database. This session will show how SP uses the database to determine the best prospects for consumer subscription promotions using a variety of database marketing segmentation techniques and backend analysis work. With this new database, SP is developing response models and helping magazine publishers improve profits associated with their own subscription marketing campaigns.

Discover the:
• Top 5 challenges of putting together a large-scale cooperative database
• Top 5 benefits of using a cooperative database
• Importance of transaction data for modeling and campaign optimization"