"Today's direct marketers are all facing the same challenges: shrinking mailing lists, declining lifetime value of consumers, once loyal customers buying less through direct mail. The truth is, customers ARE buying more, but they are doing so through online channels! Marketers must go multi-channel to keep up with the changing times. See what top email industry leaders are doing to analyze both consumer behavior in the direct mail channel and multi-channel behavior of consumers across a broad spectrum of product categories. This session will teach you how consumers are using online channels for product research, comparison price shop, and ultimately make the purchase.

Discover:

➙ Why and where direct mail customers are dropping off lists
➙ How to use online channels to direct offline sales
➙ How to use intelligently craft promotions and multichannel strategies to build profitable relationships"