"Learn how to use contact optimization to optimize marketing campaigns across products, channels and offers, using the vehicles that are aimed at your targets' attention to maximize the company's ROI. This session will present everyday dilemmas that marketers are facing and learn how contact optimization can be applied to solve and benefit business solutions. Discover how to integrate contact optimization into the marketing process and data prerequisites to increase the success of marketing campaigns across multiple channels, business constraints and campaigns.

You will learn:
• What contact optimization is and identify whether your company is ready to use this technology
• The fundamentals of contact optimization from basic segmentation to true 1 to 1 marketing
• Steps for overlaying and integrating contact optimization onto current technology investments and processes"