Session Information
DMA09 Conference & Exhibition
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Cleaner is Greener:How Emerging Data Quality Tools Reduce Mail Waste
Track
:
Corporate and Social Responsibility
Program Code:
AM09-0058
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
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Description
In this perfect storm of rising postage & paper costs, tightening consumer discretionary spending, and environmental activism protesting wasteful mail, mailers are in search of meaningful and impactful Go Green strategies that optimize their marketing spend. 'Cleaner is Greener' offers actionable strategies deploying new and progressive marketing technologies.
LEARNER OUTCOMES:
- Amend, eradicate or suppress the most non-productive customer records
- Learn simple ways to cut postage and print costs for Greener campaigns
- Learn why 'Cleaner is Greener' in reducing undeliverable mail
No items are available for this session.