Session Information
DMA09 Conference & Exhibition
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S13: Social Media and Your Marketing Plan
Track
:
Leveraging New Media
Program Code:
140
Date:
Monday, October 19, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 8
CONTACT PERSON
:
Eric Edge, Director of Communications, Euro RSCG
PRIMARY SPEAKER
:
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SPEAKER
(S):
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Lon Safko, President, CEO, Innovative Thinking, TheSocialMediaBible.com
Description
Experts from three different areas of the marketing world will share history, background, and details surrounding the world of social media.We will discuss how to actually build and launch a social marketing program and do it with the right strategy and execution. We will discuss and share with the audience free tools, including where to get free blogs, free social media footprint software, and comment marketing instructions they can take away from the session and begin to apply in their own business.
LEARNER OUTCOMES:
- Learn how to fully understand the power of new media in DM
- Stay ahead of the competition by being at the forefront of new media.
- Use data to strategically incorporate new media into your DM programs
Audio Synchronized to PowerPoint
(Code: 140)
This session is a part of: