Session Information
DMA09 Conference & Exhibition
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S8: How Microsoft Increased Revenue through Integrated Channel Marketing
Track
:
Mulitchannel Strategies
Program Code:
620
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 6C
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Description
This session will present a detailed multi-channel B2B Sales and Marketing case study from Microsoft Canada. CVM and Microsoft will review how a customer driven segmentation strategy was developed to help Microsoft align internal marketing and sales initiatives with its external partners to successfully identify and close new sales opportunities.
LEARNER OUTCOMES:
- Discover how to increase revenue through integrated channel marketing
- Learn how to better invest marketing efforts based on customer value
- Learn to align organizational efforts through customer segmentation
Audio Synchronized to PowerPoint
(Code: 620)
This session is a part of:
Handout Online
