Think you can promote, e-mail or search-engine-optimize your way out of this recession? Until marketing leaders stop thinking and functioning tactically they'll keep failing to earn a proper seat at the executive table -- if not fail completely. Survival today requires divorcing ourselves of the comfortable myths of "branding", easy answers and digital hocus-pokus that pass for most marketing strategies. Jeff Molander and controversial author, Jonathan Salem Baskin show you how to:

a) Break bad habits and focus on creating measurable actions that deliver sales, repeat business and true customer loyalty
b) Get integrated, get authentic, get honest and embrace the science of it all
c) Promote AND have fun by replacing your wasteful, ineffective marketing that most still cling to