The marketing industry was in a state of transformation even before the recession hit — media consumption changing, digital marketing utilization increasing, direct mail under attack and globalization of products, services and organizations creating new marketing challenges. Now the recession is accelerating the rate of change, impacting marketers acquisition and retention strategies and driving the need for new or enhanced service provider capabilities. Join Bruce Biegel and Dr. Ramesh Ratan for an informal discussion of:

• What are the critical trends impacting direct and digital marketing for 2009
• How are marketers organizations positioned to respond - either to survive or thrive
• What transformations do marketing service providers need to accomplish in order to support their clients and move their forward