Tough times are often the best times to increase the value, influence, and standing of marketing across the organization. This interactive session will explore how marketers can drive top-line growth and become assertive in owning customer insight, experience, loyalty, and advocacy.

According to the CMO Council's Routes to Revenue research, it's time for marketers to get back to basics and drive fundamental back-end processes and analytics that can create business value. This was echoed at the CMO Council's CMO Summit as senior marketers gathered to develop best practices and mandates to:
• Improve analytics, segmentation, and behavioral targeting
• Maximize opportunity presented through new market entry, mergers, and geographic expansion
• Optimize customer experience and engagement to increase retention and reactivation rates among existing customer bases
• Engage in programs that are highly personal, relevant, and timely to the customer

As we look to get business back on solid ground, come learn, contribute, and challenge your own thinking on marketing's role in the rebound.