Session Information
DMA09 Conference & Exhibition
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S2: How Inbound Campaign Management is Changing the Game at Merrill Lynch
Track
:
Trigger Marketing
Program Code:
790
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 1B
CONTACT PERSON
:
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about each speaker.
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about each speaker.
Jeff Nicholson, Vice President Global Marketing, Customer Analytics and Interaction, Pitney Bowes Software
PRIMARY SPEAKER
:
Aaron Tellier, VP, CRM Strategy & Implementation, Merrill Lynch
SPEAKER
:
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about each speaker.
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about each speaker.
Description
Learn how Merrill Lynch is leveraging inbound campaign management to improving retention by engaging with their most valued customers at the time when the customer themselves have chosen to interact - through inbound customer touch points such as service channels, call centers, IVR and web site.
LEARNER OUTCOMES:
- Learn how to convert call centers from cost centers to profit centers
- Learn how to make every inbound interaction as good as your best
- Leveraging event-triggered marketing for inbound customer interactions
Audio Synchronized to PowerPoint
(Code: 790)
This session is a part of:
Handout Online
