Session Information
DMA09 Conference & Exhibition
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S8: Succeeding in Today's Diverse Marketing and Distribution Channels
Track
:
Mulitchannel Strategies
Program Code:
1090
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 6D
CONTACT PERSON
:
Tim Prunk, Acxiom
SPEAKER
(S):
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about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Timothy Prunk, Leader, Integrated Marketing Solutions, Acxiom
Serena Finn, Corporate Vice President, Database Marketing, New York Life
Mark Galante, Vice President, Personal Lines Marketing & Directing, The Hanover Insurance Group, Inc.
Description
This session provides insights in various product marketing and distribution channels ranging from direct to consumer, agent driven, affinity and other programs. Marketing orgnanizations supporting these channels have unique considerations and positioning to make the business successful. A panel of four marketing experts will share personal experiences and case studies.
LEARNER OUTCOMES:
- Learn best practices with various distribution and marketing channels
- Learn effective ways to allocate budgets depending on sales model
- Learn to effectively position marketing depending on business model
Audio Synchronized to PowerPoint
(Code: 1090)
This session is a part of:
Handout Online
