Session Information
DMA09 Conference & Exhibition
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S8: Ultimate Email Marketing: Big Brands Square Off
Track
:
Creative and Production Strategies
Program Code:
1270
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 6E
CONTACT PERSON
:
Jason Klein, Senior Director, Corporate Marketing, StrongView
PRIMARY SPEAKER
:
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SPEAKER
(S):
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Description
Marketing executives from FTD, Turner Broadcasting and The Motley Fool square off and provide candid critiques of each others respective campaigns as each competes for the title: ultimate email marketer. Find out what works, what doesnt and why plus, provide your own feedback in this interactive session.
LEARNER OUTCOMES:
- Hear email marketing best practices from industry veterans
- Learn proven strategies for optimizing critical metrics
- Understand how to critique and optimize your own campaigns
Audio Synchronized to PowerPoint
(Code: 1270)
This session is a part of: