Session Information
DMA09 Conference & Exhibition
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S14: Using Social Media and Email to Get More for Your Marketing Buck
Track
:
Leveraging New Media
Program Code:
1140
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 9
CONTACT PERSON
:
AJ Workman, Vice President of Strategy, Blue Moon Works, Inc.
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
SPEAKER
(S):
Eve Sangenito, Vice President, Marketing, Mzinga
Description
The session will focus on how companies can leverage social media to generate not just interest but real activity to their website and then continue the relationship with email.
LEARNER OUTCOMES:
- Compelling arguments on why you should invest in Social Media - NOW.
- How the combination of Social Media and Email can maximize results
- Top 10 things to do when developing a social media campaign.
Audio Synchronized to PowerPoint
(Code: 1140)
This session is a part of:
Handout Online
