Session Information
DMA09 Conference & Exhibition
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S9: Using Marketing Mix Modeling to Manage Your Marketing Spend
Track
:
Mulitchannel Strategies
Program Code:
1280
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 6F
CONTACT PERSON
:
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Niren Sirohi, Ph.D., Vice President, Predictive Analytics and DMA Analytics and CRM Council Member, iKnowtion
PRIMARY SPEAKER
(S):
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SPEAKER
:
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Description
Attendees will learn how data-savvy companies are using marketing mix modeling to assess the effectiveness of their multimedia investments, forecast marketing performance, and apply these insights to make key business decisions that will improve their bottom line.
LEARNER OUTCOMES:
- Apply advanced analytics to improve marketing decision making
- Learn about the components and uses of marketing mix modeling
- Marketing mix modeling for business planning and channel management
Audio Synchronized to PowerPoint
(Code: 1280)
This session is a part of:
Handout Online
