Session Information
DMA09 Conference & Exhibition
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S13: Hispanics Leading the Social Media Revolution
Track
:
Leveraging New Media
Program Code:
1320
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 9
CONTACT PERSON
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SPEAKER
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Felipe Korzenny, Professor and Director of the Center for Hispanic Marketing Communication, Florida State University
Description
Social media marketing represents a powerful opportunity for marketers and Hispanics are leading the way. This panel will provide delegates with an in depth understanding of how and why Hispanics are embracing social media, and how marketers can take advantage of this trend through direct social media marketing tactics.
LEARNER OUTCOMES:
- *Learn how Hispanics are leading the social media revolution
- *Learn how to effectively reach Hispanics via social media marketing
- *Learn why Hispanics are leading the social media revolution
Audio Synchronized to PowerPoint
(Code: 1320)
This session is a part of: