Session Information
DMA09 Conference & Exhibition
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S16: Healthcare Multi-Media Marketing: Wooing & Winning Seniors & Boomers
Track
:
Acquisition and Prospecting
Program Code:
1350
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 11B
CONTACT PERSON
:
Kelly Bierman, Director of Strategic Marketing Services, Victor Results Advertising
PRIMARY SPEAKER
:
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SPEAKER
:
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Description
Paula and John describe the re-making of the brand essence, thinking, testing and evolution that went into developing a successful, sustainable healthcare marketing system. Showing actual materials and results, they demonstrate how and why the results branding techniques worked, and why similar ones will work in other consumer markets.
LEARNER OUTCOMES:
- Discover the results branding strategy that revolutionized an industry
- Examine innovative ways to make the most of every sales lead
- Learn how senior audiences respond to key emotional motivators
Audio Synchronized to PowerPoint
(Code: 1350)
This session is a part of:
Handout Online
