Session Information
DMA09 Conference & Exhibition
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S10: Testing More with Less: Best Practices from Hearst and Visa
Track
:
Mulitchannel Strategies
Program Code:
1110
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 6F
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SPEAKER
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Heather Plant, Promotions Director, Hearst Magazines
Description
When times are tough, the tough keep testing-- only with greater focus and efficiency. Learn how market leaders Hearst and Visa merge cutting-edge science and creative freedom to test more with less. See unique testing strategies and surprising insights that led to a quick, clear, quantifiable increase in marketing ROI.
LEARNER OUTCOMES:
- Hear best practices in marketing testing from industry leaders
- Learn unique multivariable testing strategies for DM programs
- See specific creative elements proven effective in competitive markets
Audio Synchronized to PowerPoint
(Code: 1110)
This session is a part of:
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