Session Information
DMA09 Conference & Exhibition
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S2: RCI Gets Relevant: Triggered E-mail Alerts Increase ROI, Reduce Costs
Track
:
Trigger Marketing
Program Code:
560
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 1B
CONTACT PERSON
:
Liz Lynch, Marketing Communications Associate, e-Dialog
PRIMARY SPEAKER
:
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:
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Description
Join Phil Brojan, Vice President of North American Marketing at RCI, and Arthur Middleton Hughes, senior strategist at e-Dialog, to learn how to leverage customer data and preferences to create relevant automated e-mail marketing programs that decrease operating costs while also increasing revenue and customer satisfaction.
LEARNER OUTCOMES:
- Discover the potential cost savings from becoming customer-centric.
- Evaluate your database for actionable, relevance-enabling information
- Learn the value of automating triggers based on customer preferences
Audio Synchronized to PowerPoint
(Code: 560)
This session is a part of:
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