Session Information
DMA09 Conference & Exhibition
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Who's Lead is it Anyway? How to nurture your dealer's sales leads
Track
:
Ask-the-Experts Roundtables
Program Code:
AM09-0258
Date:
Monday, October 19, 2009
Time:
12:30 PM to 1:30 PM
EST
CONTACT PERSON
:
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PRIMARY SPEAKER
:
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SPEAKER
:
Julie VerHeecke, Interactive Marketing Manager, The HON Company
Description
Are you challenged to provide a qualified lead pipeline for your sales channels? Through review of a case study with The HON Company, this session will provide hands-on knowledge to help you design, develop and implement an automated process for nurturing sales leads and increasing sales conversion.
LEARNER OUTCOMES:
- Discover new ways to track and report sales through indirect channel
- Gather the steps required to create your own nurturing program
- Learn about best practices and trends in lead nurturing
No items are available for this session.