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Session Information
DMA09 Conference & Exhibition
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S7: Integrated Customer Marketing: Optimizing The Customer Portfolio
Track : Mulitchannel Strategies
Program Code: 330
Date: Monday, October 19, 2009
Time: 3:00 PM to 4:15 PM  EST
Location: SD Convention Center - 6C
CONTACT PERSON :
Kathryn Conway, Manager, Public Relations, Merkle Inc.
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 David Williams, President & CEO, Merkle Inc.
Description
This session will outline a new strategy and framework for integrated customer marketing that informs the total customer experience from strategic lifecycle management to the optimization of individual campaigns.

LEARNER OUTCOMES:
  • Deliver strategic customer interactions that enhance business value
  • Determine how to measure incremental impace of customer interactions
  • Learn how to bridge customer, product, brand and marketing strategies

Audio Synchronized to PowerPoint
(Code: 330)
  
This session is a part of:
DMA09 Conference & Exhibition Full Compilation (Includes Full Conference Set, Pre and Post Sessions)
DMA09 Conference & Exhibition Full Conference (October 19th, 20th & 21st)
DMA09 Conference & Exhibition Monday, October 19th Conference Sessions Only