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Session Information
DMA09 Conference & Exhibition
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S17: Customer Engagement and Value: Stop Guessing, Start Measuring
Track : Retention and Loyalty
Program Code: 710
Date: Tuesday, October 20, 2009
Time: 11:15 AM to 12:15 PM  EST
Location: SD Convention Center - 11A
CONTACT PERSON :
Kathryn Conway, Manager, Public Relations, Merkle Inc.
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Peter Vandre, Director, Quantitative Solutions, Merkle Inc.
SPEAKER :
 Matthew Moller, Senior Manager, CRM, Samsung
Description
Do you ever wonder how much an email click, website visit, or service call contributes to a customer's future value? This session will discuss a new approach to measuring the impact of various customer engagement activities, and show you how Samsung used this method to market smarter.

LEARNER OUTCOMES:
  • Discover an analytical approach to valuing customer engagement
  • Estimate the impact of future branding initiatives on customer value
  • Learn how to leverage this approach to make better marketing decisions

Audio Synchronized to PowerPoint
(Code: 710)
  
This session is a part of:
DMA09 Conference & Exhibition Full Compilation (Includes Full Conference Set, Pre and Post Sessions)
DMA09 Conference & Exhibition Full Conference (October 19th, 20th & 21st)
DMA09 Conference & Exhibition Tuesday, October 20th Conference Sessions Only
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