Session Information
DMA09 Conference & Exhibition
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S16: Drive the Value of Intelligence Across the Multichannel Direct Model
Track
:
Mulitchannel Strategies
Program Code:
700
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 10
CONTACT PERSON
:
Lana McGilvray, Vice President, Marketing, Datran Media
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
SPEAKER
:
Gerard LoMonaco, VP, Operations and Technology, Sony Electronics
Description
As direct marketing channels as well as media and content continue to converge, the key to multi-channel success is intelligence.
Hear executives from Sony Corp. of America and Datran Media engage in a visionary discussion about current strategies they are employing how you can apply it to your own
Hear executives from Sony Corp. of America and Datran Media engage in a visionary discussion about current strategies they are employing how you can apply it to your own
LEARNER OUTCOMES:
- Lower your overall costs per acquisition ACROSS multiple channels
- Reach consumers with integrated communications, messages, and offers
- Strengthen marketing efforts across all channels with a single focus
Audio Synchronized to PowerPoint
(Code: 700)
This session is a part of:
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