Session Information
DMA09 Conference & Exhibition
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S5: Fredericks of Hollywood Uncovers the Data to Drive Sales
Track
:
Database and Analytics
Program Code:
820
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 4
CONTACT PERSON
:
Jill McBride, Public Relations, JZMcBride and Associates
PRIMARY SPEAKER
:
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SPEAKER
:
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Description
Unlock the power of data to boost your multi-channel retail sales, gain insight into your market, trade areas, best customers and store promotions. Through direct marketing data, Fredericks of Hollywood used advanced database techniques and contact strategies to increase awareness, traffic, and ultimately, drive sales.
LEARNER OUTCOMES:
- Apply marketing data to increase awareness, drive traffic and sales
- Examples from retailers who maximized in-store results through direct
- Tools and modeling techniques to assess market potential
Audio Synchronized to PowerPoint
(Code: 820)
This session is a part of:
Handout Online
