Session Information
DMA09 Conference & Exhibition
Click here to go to the previous page
S7: Applying the Midas Touch to CRM
Track
:
Mulitchannel Strategies
Program Code:
1080
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 6C
CONTACT PERSON
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
This session will describe how Midas significantly improved CRM ROI by: gaining a comprehensive understanding of its customers; leveraging analysis to identify "missed opportunities"; translating analytic findings to multi-channel marketing tactics; using marketing automation to increase effectiveness; properly measuring CRM program profitability
LEARNER OUTCOMES:
- Learn how to truly understand your customers at a deep level
- Translate analytic findings to multi-channel marketing tactics
- Use data analysis to uncover marketing opportunities
Audio Synchronized to PowerPoint
(Code: 1080)
This session is a part of:
Handout Online
