Session Information
DMA09 Conference & Exhibition
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S9: Variable Data Communication: When Ingenuity Meets Information
Track
:
Creative and Production Strategies
Program Code:
1100
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 6E
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Description
Data powered service technology isnt an option, its a necessity. Marketers must understand this technology, how it works best and the infinite potential of personalized communication. Learn how to possibly double or even triple response rates using VDC and get a glimpse into the next levels of personalized communication.
LEARNER OUTCOMES:
- Demonstrate how to use data for the best response/customer connection
- Expose attendees to new uses with VDP techniques.
- Learn how to integrate data to guide sales strategy.
Audio Synchronized to PowerPoint
(Code: 1100)
This session is a part of:
Handout Online
